RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
WHITE PAPER:
This infographic illustrates the necessity of integration between business and IT, as well as the fundamental disagreements that exist between the two groups.
WHITE PAPER:
IDC conducted a study on behalf of Sterling Commerce, an IBM Company, to determine how Sterling Commerce customers were using B2B integration software innovatively to improve core processes. Continue reading this paper to learn the results of that study and find out how innovators use b2b integrations software to shrink cycle time and cost.
WHITE PAPER:
B2B integration technology, offers powerful and complementary tools and services for seamless business integration and meeting the challenges of global collaboration.
WHITE PAPER:
This white paper introduces B2B integration software that can help you synchronize virtually every aspect of your value chain, automate business processes, and get the visibility you need to successfully collaborate with partners.
ANALYST BRIEF:
In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).
WHITE PAPER:
This resource explores how your business can transform B2B transactional information into valuable insights in near-real-time, enabling you to operate a high-performing value chain without the cost and complexity of maintaining in-house analytics infrastructure.
WEBCAST:
Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
WHITE PAPER:
Putting together a business case does not rank high on most IT executives’ list of favorite activities. But the ability to put together a compelling case is now more than ever a core competency. This paper explains how you can significantly increase your chances of approval if you follow the nine steps provided within.
