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Product: |
Fair Isaac MarketSmart Decision System® |
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Company: |
FICO |
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Type: |
Service |
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Description: |
Fair Isaac MarketSmart Decision System is an ASP-based solution that brings the unique mix of capabilities you need together into one manageable system. You can start with campaign basics, such as list matching and data appending. As needs arise, build out your solution incrementally to include various types of data marts, email permission marketing, real-time prescreened offers through point-of-sale and point-of-service channels, transaction analytics, and a variety of advanced technologies for understanding customer preferences motivations. The system’s closed-loop architecture captures data from out-of-market and in-market campaign results for future analysis and decision making.
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Related Products: |
Application Hosting | Application Service Providers | Decision Support Systems | Marketing |
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