EGUIDE:
The results of TechTarget and Computer Weekly's annual reader survey, which asks for feedback on readers' media consumption when considering an IT purchase, reveals the complexity of IT purchase decisions.
WEBCAST:
Watch this brief video to hear from Barry Magee, Director of Business Intelligence at Citrix, as he recounts how the Citrix sales team quickly adopted TechTarget’s Priority Engine, and the benefits it helped them realize.
RESEARCH CONTENT:
Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.
EZINE:
As we celebrate MicroScope's 40 anniversary, we look back (and forward) to assess how the channel keeps changing, with experts weighing in with their opinions
EZINE:
In this issue, discover whether simplifying programmes and interactions with partners is achievable, and what barriers stand in the way for vendors looking to make life easier. Also read about why reskilling in a post-pandemic world is key to boosting industry, and learn about what to expect from the manufacturing sphere over the next year
WEBCAST:
Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.
EBOOK:
This handbook examines social media-related opportunities for channel professionals, with discussions on social media platforms for business, integration, professional services and regulatory compliance concerns.
WHITE PAPER:
IBM explores how the impact of innovative business models for "how to sell" are now as important as the innovative products themselves - CE manufacturers need to skillfully manage their mix of sales channels for future success.
WHITE PAPER:
This white paper discusses common factors that impact the ability to effectively manage the sales pipeline and details processes and best practices that can help companies overcome sales challenges and establish a critical competitive advantage.
EGUIDE:
Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.