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Get the results of an IDC study conducted on behalf of IBM assessing the impact of migrating from a homegrown digital experience platform to IBM's integrated Exceptional Digital Experience suites.
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This resource analyzes the economic benefits of cloud computing in the ERP and CRM space, and details how embracing the cloud can be a competitive differentiator for SMBs.
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This brief resource examines how many industries, like the video gaming industry, can use big data analytics to capture and analyze customer behavioral data in order to respond to customer demands and deliver better experiences.
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Social media is rife with valuable information about your customers, your brand, and your competitors that can help you generate sales, foster better customer relationships, and improve marketing campaigns. But those benefits are only achievable if you know how to properly transform social media data into actual insight.
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Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
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In order to respond to changing customer expectations, contact centers must evolve to an omni-channel, context-aware platform. In this white paper, get an in-depth look at the demands placed on the modern contact center, and the strategies and tools you can leverage to optimize customer interactions
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The sales environment is evolving at an unprecedented rate. In this white paper, discover how success has been redefined for sales organizations in the digital age, and what you can do to optimize current performance management strategies with new technology.
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Companies across all industries are feeling pressure to improve the customer experience while reducing costs at the same time. However, most are not prepared to cost-effectively provide great, real-time. multi-channel customer experiences, due to outdated technology and processes.
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If you're not already using social media for selling, you're missing out. In this comprehensive resource, get an in-depth look at how to leverage social media in order to build relationships, boost sales, and drive and nurture leads.
